Duracell plans first-ever EV fast charger network for the UK

Duracell, the iconic US battery brand is crossing the Atlantic to launch its first-ever EV fast charging network, Duracell E-Charge, in the UK.

Sales of new petrol and diesel cars are scheduled to end in 2030 in the UK, which is driving EV sales and charging infrastructure growth. 

With more than £200 million in planned investment over the next decade, Duracell E-Charge is coming to the market with an aim to improve the fast-charging experience.

Duracell has licensed its new network to Elektra Charge, a charge point operator set up to run the Duracell E-Charge network. The EV Network (EVN), one of the UK’s top charging infrastructure developers, will fund and build the charging hubs.

“The need for faster, more reliable charging to keep pace with EV adoption is clear,” said Reza Shaybani, CEO of The EV Network. “Duracell E-Charge is a direct response to that challenge.”

Duracell’s EV fast charging network will feature 400 kW ultra-fast chargers where drivers can pay via app, contactless, or plug-and-go. Each site will have intuitive interfaces, clear signage, and 24/7 support.

 The first six Duracell E-Charge sites will come online in months. The initial deployment will focus on six locations across England, including sites in Lancashire and Gloucestershire. Trade sources predict Duracell plans to grow its charging network to at least 100 charging stations with at least 500 charging points by 2030.

 The hubs will be strategically located along major motorways, near retail and hospitality venues, and at key city gateways.

“Charging your car should be as simple as changing the batteries in your remote,” said Mark Bloxham, managing director of Duracell E-Charge. “Plug. Play. Go.”

The network's development comes as the UK charging sector continues rapid expansion. The country recently achieved the 85 000 EV charger milestone as infrastructure deployment accelerates to meet growing electric vehicle adoption.

The addition of Duracell E-Charge represents another significant investment in the sector's growth trajectory.