Omterra brand offers growth possibilities for Siemens Energy & Siemens Gamesa

Siemens Energy and Siemens Gamesa are to adopt the name Omterra as part of a phased rebrand, solidifying an independent identity after spinning off from Siemens AG in 2020, with a phased rollout beginning later this year.

The name – a portmanteau of “om-” (all) and “terra” (land) – was chosen to reflect the company’s “global footprint, its technological expertise and its commitment to contributing to reliable energy supplies worldwide,” according to Siemens Energy's President and CEO, Christian Bruch.

The move marks the conclusion of a transition that has been expected since Siemens Energy was spun off six years ago.

The company retained the right to use the Siemens name under a licensing agreement with its former parent, but that arrangement was always intended to be temporary.

Now, with the business reporting improved financial performance and positioning itself for further growth, its leadership team believes now is the time to establish a standalone identity.

Christian Bruch, President and CEO of Siemens Energy.

The announcement comes after a turbulent few years for Siemens Energy.

The company has faced some well-publicised challenges at Siemens Gamesa, its wind energy arm.

These have included some quality issues affecting parts of its wind turbine fleet, while demand for grid infrastructure and power equipment has surged as countries invest in electrification, renewable energy and new transmission capacity.

Since then, Bruch says the company has strengthened its strategic, operational and financial position.

With the licensing agreement with Siemens ending as well, now seems the right moment to chart a new course.

“Since our spin-off, it has been clear that the licensed Siemens Energy brand would be available to us for a limited period,” he explains.

“Today, our company is well positioned strategically, operationally and financially. 

“We have earned the trust of our customers and the capital markets, improved our profitability and have ambitious growth plans for the years ahead. 

Against this backdrop and given that the current brand agreement is time-limited, now is the right time to begin the transition to our own independent brand."

The company stressed that the rebranding will not affect its strategic direction or day-to-day operations for customers, suppliers or employees.

Instead, Omterra will be introduced gradually over time - one notable aspect of the rebrand is that Siemens Gamesa will also adopt the Omterra name.

Image: Siemens Energy

Although Siemens Gamesa has operated as part of Siemens Energy since the spin-off in 2020, it has continued to trade under its own established brand in the wind industry.

Moving both businesses under a single identity could simplify how the group presents itself to customers as energy projects increasingly combine multiple technologies.

Large-scale developments today often require wind generation, gas-fired back-up capacity, high-voltage grid connections and digital grid management to work together rather than as separate systems.

A unified brand speaks to how the company is approaching the energy transition across its portfolio.

Bruch also acknowledges the importance of the Siemens name in establishing the business.

“We are proud of what our employees have built over the past few years. Our founder’s name opened doors and supported us on our path to independence,” he says.

“This legacy remains both an inspiration and a commitment for us as we actively help shape the energy world of tomorrow.”

The practical effects of the change will emerge over the coming months as Omterra begins appearing across products, facilities and communications.

Maria Ferraro Image: Siemens Energy

Maria Ferraro, the company’s CFO and Chief Inclusion & Belonging Officer, is excited about the future of the firm.

“A century of innovation, expertise, and energy has brought Siemens Energy to this moment,” she says, “While our legacy will always remain part of who we are, we are now beginning the next step of our journey. 

“I could not be prouder of what we are building together and of the impact we will continue to create as one team. The name may evolve, but the people, passion and purpose behind it will remain stronger than ever.”

Evidence of Ferraro’s confidence can be seen in the recent acquisition of Camlin Group, a Northern Ireland-based specialist in grid monitoring, analytics and asset digitalization technologies. The acquisition will expand Siemens Energy’s digital grid portfolio at a time of accelerated global investment in electricity networks. Financial details were not disclosed. The transaction is subject to regulatory approvals and is expected to close before the end of 2026.

Power grids worldwide are under increasing pressure from aging infrastructure,rising electrification, higher load volatility and the rapid integration of renewable energy. The need for digital technologies that provide grid operators with real‑time insight, predictive maintenance and faster fault detection is growing. Through the acquisition of Camlin Group, Siemens Energy will broaden its capabilities and strengthen its digital offering in sensor‑based monitoring, data analytics and software‑enabled grid intelligence.

Camlin Group is headquartered in Lisburn, Northern Ireland, employs around 650 people, and operates across UK, Europe, North America, Australia and Asia, with a revenue of over £90m. Founded in 2010, by a small group of engineers in Northern Ireland, Camlin Group quickly expanded by delivering innovative engineering solutions across energy and rail systems. 

Tim Holt, Member of the Executive Board of Siemens Energy said:“Grid expansion and digitalization are becoming decisive factors for energy security, economic growth and the energy transition. In an ever-changing market, we need to adapt quickly. That is why we are constantly strengthening and expanding our existing portfolio. Camlin Group is known for their high-quality products, skilled workforce and advanced software portfolio. Together, we can help customers move from reactive maintenance to data‑driven, condition‑based operation.”

From L to R: Adnan Chaudry, Senior Vice President Digital Grid, Siemens Energy, Peter Cunningham CEO Camlin Group, Tim Holt, Member of the Executive Board of Siemens Energy and Michael Cunningham, COO Camlin Group.

Peter Cunningham, CEO of Camlin Group, said: “Our partnership with Siemens Energy reflects a strong alignment in values, technology and long-term vision. Siemens Energy recognises the strength of our technology, our people and our customer relationships, and sees Camlin as a natural fit within their strategy for the future grid. For our customers, business operations will continue as usual and our experienced leadership team will remain at the helm. Longer term, Siemens Energy’s scale, investment and global reach will help us move faster and deliver greater impact across our markets.”